Amiri: The Ultimate Fusion of Los Angeles Rock Heritage and Luxury Craftsmanship

Since its launch in 2014, Amiri has redefined the luxury fashion landscape by blending the raw energy of LA’s underground rock scene with meticulous artisanal craftsmanship. Founded by Mike Amiri, the brand captures a nostalgic yet forward-thinking aesthetic that has made it a favorite among global icons. At JURGEN STORE, we bring this West Coast luxury to our curated collection, offering pieces that are as rebellious as they are refined.

Iconic Denim and Hand-Distressed Streetwear

The backbone of the Amiri aesthetic is its world-renowned Amiri denim. Every pair of jeans is a work of art, often featuring hand-distressed details, signature MX1 leather patches, and intricate repair work that can take months to perfect. Beyond the denim, the collection includes oversized graphic hoodies, luxury flannel shirts, and the iconic “Bone Runner” and “Skeltop” sneakers. By using premium fabrics sourced from Italy and Japan, Amiri ensures that every garment feels as luxurious as it looks.

Experience the Amiri Lifestyle at JURGEN STORE

Amiri is for the man who seeks a statement-making wardrobe that breaks the traditional rules of luxury. Whether you are looking for the perfect leather jacket or a standout graphic tee, Amiri provides an effortless edge to your style. At JURGEN STORE, we select the most exclusive pieces from each season, ensuring you have access to the very best of California’s high-fashion scene.

• The High-End Streetwear Edit: Pair your Amiri jeans with a technical jacket from Stone Island or a luxury sweater from Represent.

• Personal Styling: Want to find the perfect fit? Book a Personal Fitting session in our Enschede store.