Gran Sasso: A Masterclass in Italian Knitwear and Natural Elegance

Founded in 1952 in the small village of Sant’Egidio alla Vibrata, Gran Sasso has grown from a family-owned workshop into a global powerhouse of Italian style. The brand is built on the philosophy that true luxury lies in the purity of materials and the precision of the knit. At JURGEN STORE, we appreciate Gran Sasso for its incredible consistency and its ability to deliver sophisticated staples that form the backbone of a gentleman’s wardrobe. It is a brand where heritage and modern technology meet to create something truly exceptional.

Innovative Textures: From Air Wool to Rain Wool

The Gran Sasso collection is celebrated for its technical innovation within the realm of natural fibers. One of their most sought-after developments is “Air Wool,” a yarn that creates voluminous, cozy sweaters that remain incredibly lightweight. Additionally, their “Rain Wool” treatments provide a water-repellent finish to fine knitwear, blending functionality with high-end aesthetics. Whether you are looking for a superfine merino wool turtleneck, a luxurious cashmere cardigan, or a breathable silk-cotton polo for the summer, Gran Sasso offers a tactile experience that is second to none.

Why Invest in Gran Sasso at JURGEN STORE?

At JURGEN STORE, we curate Gran Sasso for the man who values understated quality over loud branding. Their pieces are designed with a “quiet luxury” mindset, focusing on a perfect fit and a rich, Italian color palette. A Gran Sasso sweater is the ideal layering piece, fitting perfectly under a tailored blazer or over a crisp shirt. Experience the softness and durability of authentic Italian knitwear by visiting our boutique in Enschede or exploring our collection online.

• Shop the Edit: Explore our full Gran Sasso Collection.

• The Sartorial Layer: Pair your Gran Sasso knitwear with a soft-tailored jacket from Boglioli or Eleventy.

• Complete the Look: Match your refined knitwear with classic trousers from Berwich or Marco Pescarolo.