Rhude: The Master of Modern Americana and West Coast Luxury

Founded in 2015 by Rhuigi Villaseñor, Rhude is a reflection of the modern American dream. Born in Manila and raised in Los Angeles, Villaseñor has infused the brand with a unique perspective that balances luxury techniques with elements of street culture, vintage cars, and rock-and-roll nostalgia. At JURGEN STORE, we appreciate Rhude for its ability to create a “new classic”—garments that feel like rare vintage finds but possess the impeccable quality of high-end Italian manufacturing. It is the definitive brand for the man who wants a wardrobe that is both culturally relevant and exceptionally well-made.

From the Iconic Traxedo to the Rhecess Sneaker

The Rhude collection is defined by its ability to subvert traditional menswear codes. One of the brand’s most famous innovations is the “Traxedo”—a hybrid between a tuxedo trouser and a tracksuit pant that perfectly encapsulates the “High-Low” aesthetic. Beyond their groundbreaking trousers, Rhude is celebrated for its graphic-heavy hoodies and T-shirts, often featuring sun-faded washes and vintage-inspired typography. Their footwear, particularly the Rhecess and V2 sneakers, showcases a dedication to artisanal craftsmanship, utilizing premium leathers and hand-distressed finishes that have made them a favorite among global fashion icons.

Why Discover Rhude at JURGEN STORE?

At JURGEN STORE, we curate Rhude for the individual who views fashion as a form of storytelling. The brand fits seamlessly into our selection by providing a sophisticated, West Coast alternative to European luxury. Whether you are looking for a statement racing-inspired jacket or a pair of perfectly cut shorts for the summer, Rhude offers a sense of effortless “cool” that is backed by substance. Visit our boutique in Enschede to see the intricate details of Rhude in person or explore our curated collection through our online store.

• Shop the Edit: Explore our full Rhude Collection.

• The Street-Luxury Mix: Pair your Rhude graphics with luxury denim from Amiri or Jacob Cohën.

• Complete the Look: Match your Rhude sneakers with contemporary outerwear from Fear of God or Represent.