SEASE: The Fusion of Technical Performance and Italian Elegance

Founded by brothers Franco and Giacomo Loro Piana, SEASE is a brand born from a pedigree of textile excellence and a passion for the great outdoors. The name itself—a blend of “Sea” and “Ease”—reflects a mission to create a wardrobe that transitions seamlessly from the city to the mountains or the open ocean. At JURGEN STORE, we appreciate SEASE for its revolutionary approach to “Performance Luxury,” offering garments that provide technical protection without ever compromising on the sophisticated aesthetic of traditional Italian tailoring.

Noble Fibers Meet Advanced Technology: The Sunrise and Carbon Cashmere

The SEASE collection is a showcase for groundbreaking material innovation. Leveraging their family heritage, the founders utilize precious natural fibers like superfine merino wool, silk, and cashmere, but enhance them with technical membranes and bio-based polymers. Notable highlights include their “Carbon Cashmere”—a blend that offers the softness of noble wool with the technical look of carbon fiber—and the “Sunrise” fabric, a sustainable bio-nylon and wool technical Solaro. Whether it is a waterproof ski jacket, a reversible down vest, or a high-performance polo, SEASE ensures every piece is breathable, durable, and weather-resistant.

Why Choose SEASE at JURGEN STORE?

At JURGEN STORE, we select SEASE for the man who lives a dynamic, active lifestyle but refuses to abandon sartorial quality. SEASE is a leader in sustainable luxury, focusing on ethical sourcing and reducing environmental impact through innovative production. A SEASE jacket or “Swacket” is an investment in versatility; it is as appropriate for a board meeting as it is for a weekend on the slopes or a sailing excursion. Discover the future of Italian craftsmanship in our Enschede boutique or explore our curated SEASE collection online.

• Shop the Edit: Explore our full SEASE Collection.

• The High-Performance Layer: Pair your SEASE outerwear with technical layers from Moncler Grenoble or Stone Island.

• Complete the Look: Match your performance wear with luxury denim from Jacob Cohën or innovative footwear from Hogan.