Seventh: The Art of Essentialism and Refined London Minimalism

Founded in London by Bukki Ojo, Seventh (also known as Seventh Stores) has rapidly ascended to the top of the luxury streetwear world by focusing on “completeness” and “rest.” The brand’s name reflects a sanctuary-like approach to design, where every piece is intended to simplify the wearer’s life. At JURGEN STORE, we appreciate Seventh for its rare ability to make simple garments feel like high-art. By stripping away logos and distractions, Seventh places the focus entirely on the silhouette, the weight of the fabric, and a sophisticated, earthy color palette.

Perfecting the Silhouette: V2 Hoodies and Stacks Pants

The heart of the Seventh collection lies in its pursuit of the “ultimate” version of everyday items. The brand is celebrated for its V2 Hoodies and Stacks Pants, which utilize ultra-heavy-weight cottons and unique cuts to create a “pillowy” yet structured look. Every garment is a result of extensive research into vintage archival pieces, redesigned for a modern, boxy, and draped aesthetic. Beyond sweats, Seventh has expanded into luxury outerwear—like the Orb Puffer and Space Coat—and refined knitwear, all maintaining the brand’s signature minimalist DNA and lack of visible branding.

Why Shop Seventh at JURGEN STORE?

At JURGEN STORE, we select Seventh for the man who understands that “less is more.” The brand aligns perfectly with our vision of modern luxury, where quality and fit speak louder than any logo. Whether you are building a cohesive weekend wardrobe or looking for premium layers that transition from home to the city, Seventh offers a level of comfort and “quiet luxury” that is hard to find elsewhere. Experience the tactile richness and unique proportions of Seventh in our Enschede boutique or explore the latest drops through our online store.

• Shop the Edit: Explore our full Seventh Collection.

• Complete the Look: Pair your Seventh hoodie with luxury denim from Jacob Cohën or Amiri.

• The Minimalist Mix: Discover more refined basics from Fear of God or contemporary footwear from Hogan.